Travel to the year 2033 to see the future of Svedka Vodka… And porn.
In 2005, Svedka was just a small and unknown vodka swimming in a large over populated vodka sea. We saw potential in the brand as long as they could break through the clutter but with an annual media and production budget of less than $2 million per year it wouldn’t be easy.
Our creative solution was to position Svedka as "The #1 Vodka of 2033." First we created the spokesperson of the future, Svedka_grl with Avant-Garde artist Charlie White. Setting the campaign in the future allowed us to portray ourselves as the greatest vodka in a new insane out of control world of 2033 where Times Square has been “rePORNified” and the Gay Man fashion sense gene is sold over the counter.
Times Square has been “rePORNified”
Two years later, in February of 2007, the brand sold for $384 million, a price that the business press attributed to the brand's edgy, provocative communications. The campaign received a Silver Effie and was awarded in Communication Arts Advertising Annual and New York Festival Bronze winner.